Why Use Video Marketing In Your E-commerce Store?

Video marketing can be a powerful tool for e-commerce stores as it can help to engage customers and promote products creatively and memorably. By using video, e-commerce stores can provide customers with a more immersive and informative experience, helping them to make informed purchasing decisions and increasing the chances of a successful sale. In this post, you can explore the benefits of video marketing in your e-commerce store and provide some tips for getting started.

Top 6 benefits of video marketing in your e-commerce store in 2023

Before you discover the benefits and importance of video marketing, consider the statistics below to understand just how efficient and influential video marketing is for brands and other companies in the digital sphere. 

• 85% of internet users in the United States watch online video content monthly. (Statista, 2021)
• 80% of users recall a video they’ve watched in the last 30 days. (Insivia, 2021)
• Video drives a 157% increase in organic traffic from search engines. (Brightcove, 2021)
• Video marketing has an average ROI of 209%. (Wyzowl, 2021)
• 72% of businesses say video has improved their conversion rates. (Wyzowl, 2021)

These figures demonstrate how widespread and effective video marketing is becoming. Businesses in 2023 will probably depend more on innovative and educational films to be successful.

So, what are the benefits of video marketing?

Here are the top 6 benefits of video marketing for ecommerce stores. 

1. Increased engagement and attention span

Studies have shown that video content can engage and hold a viewer’s attention for longer than text or image-based content. This is because video offers a dynamic and interactive experience that appeals to the senses. 

The combination of visuals, audio, and motion creates a more immersive and memorable experience that sticks in the viewer’s mind.

Using Product video in your ecommerce marketing strategy can help increase engagement and interest in your products. Whether through product demonstrations, tutorials, or simply showcasing your brand personality, video content can build emotional connections with your target audience. 

This can lead to higher conversion and sales rates as customers become more invested in your brand and products.

2. Improved brand awareness

Through visually appealing and engaging content, video marketing allows businesses to showcase their products, services, and brand personality, connecting with their target audience on a deeper level.

For example, a clothing ecommerce store can create a video highlighting the quality and design of their products, featuring models wearing the clothes in different settings. 

Another example would be a technology ecommerce store creating a video that showcases the features and benefits of their latest products and the technologies used in the products.

The bottom line is that video marketing efforts increase brand recall and help potential customers associate the brand with the products they offer. As a result, businesses can expect increased brand awareness and recognition, leading to higher engagement and sales.

3. Better conversions

Video marketing has proven to be a powerful tool for increasing conversions for ecommerce businesses. 

Studies show that including a video on a landing page can increase conversion rates by up to 80%.

For example, cosmetics brand Glossier saw a 30% increase in conversion rates after implementing product videos on their website. Outdoor gear company Patagonia saw a nearly two-fold increase in conversions after incorporating videos in its email marketing campaigns.

Ecommerce businesses can also use video to share customer testimonials, give a behind-the-scenes look at their operations, and provide educational content that adds value for the customer.

4. Better search engine ranking

The exposure of ecommerce enterprises on search engines can be raised using video marketing. Search engines like Google favor websites that provide an excellent user experience, including interesting and enlightening information. 

Ecommerce companies may raise their search engine ranks and the likelihood that potential customers will find them by including video marketing in their digital marketing plan.

Utilizing video optimization is one example of how video marketing may enhance search engine rankings. This entails incorporating relevant keywords into the video’s title, description, and tags and transcribing the audio content into the description. 

Through these modifications, search engines can better comprehend the video’s content and give people appropriate results.

5. Enhanced product demonstration

For ecommerce companies, video marketing can offer a strong platform for showcasing their items engagingly and memorably. Businesses can help buyers comprehend their products’ features, advantages, and use cases by seeing them in action. This may aid in boosting sales potential and raising client happiness.

• A SaaS company might, for instance, produce a video trailer exhibiting its potent analytics and illustrating how it helps users. 
• A sporting goods retailer might produce a video illustrating how to use a novel golf club. 

Compared to a static image or description, these videos provide clients with a more immersive and engaging experience, which may increase customer engagement and improve conversion rates.

6. Increased social media engagement

Video marketing can increase social media engagement for ecommerce businesses by providing visually appealing and informative content that is easily shareable on platforms like Facebook, Instagram, and Twitter. This can lead to more interactions, such as likes, comments, and shares, which can increase brand exposure and drive more traffic to the ecommerce store.

Product demonstrations, behind-the-scenes films, and client testimonials are a few examples of social media video content that works well for e-commerce startups.

Now that you know how beneficial e-commerce video marketing is for your businesses, check the following section to learn tips for video marketing.

Want to know how to do effective video marketing for ecommerce ideas? Check below.

9 powerful tips ecommerce businesses should know for video marketing

If you want to build a mega ecommerce business, follow these 9 tips for video marketing. 

1. Define Your Objectives: Determine what you want to achieve with your video marketing, such as increasing brand awareness, driving sales, or improving customer engagement.
2. Know Your Target Audience: Determine your target audience and create videos that appeal to them.
3. Choose the Right Platform: Choose the right platform for your video marketing, such as YouTube, Facebook, or Instagram.
4. Create High-Quality Videos: Invest in high-quality equipment and professional editing to create engaging and informative videos.
5. Utilize Influencer Marketing: Collaborate with influencers in your niche to reach a wider audience and drive more traffic to your e-commerce store.
6. Use Interactive Features: Utilize interactive features such as shoppable tags or product links to make it easier for viewers to purchase products directly from your videos.
7. Optimize Your Videos for Search Engines: Optimize your videos for search engines by using keywords, descriptions, and tags to help them rank higher in search results.
8. Share Your Videos Across Multiple Channels: Share your videos across multiple social media platforms and websites to reach a wider audience.
9. Track Your Results: Use analytics tools to track your video marketing success and measure your return on investment.

Want help with video production and video marketing? Get the best video marketing agency for your ecommerce business.