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How product video making helps in boosting sales for a company?



Updated 9 months ago - By Cybertize Digital Team - 1091 Words

An engaging product video can make all the difference in driving sales for a business in today’s fast-paced digital environment, where attention spans are short and trade rivalry is severe. Learn more in this feature about effective product video making to boost sales and revenue.

Why product video making is crucial for businesses and brands?

A well-made product video can clearly communicate the benefits and features of a product, raise brand awareness, and eventually increase conversion rates and income, according to Shubham, cofounder of Cybertize Media, the top product video animator and producer in Delhi NCR.

Moreover, a recent study found that 72% of consumers would rather watch a product video than read a product description. 

Additionally, businesses and brands that use video marketing grow their revenue 49 percent more quickly than those that don’t.

These facts tell the big picture.

The world of digital marketing is evolving at breakneck speed and videos are taking center stage!

It’s crystal clear that videos, whether animated or live-action, are becoming the go-to tool for brands to showcase their products and services. 

Social media platforms like Instagram, YouTube, Pinterest, Etsy, and Spotify have emerged as the biggest stages for advertisers to showcase their products through engaging and eye-catching videos.

From startups to established brands, everyone is investing in video content to promote their products and reach a wider audience. 

In fact, brands that are not harnessing the power of video marketing risk getting left behind in the competition. 

So, if you want to make a lasting impact on your target audience, you need to incorporate video marketing into your digital strategy. Whether it’s a corporate movie or an animated ad, videos are the key to unlocking higher engagement, more sales, and overall growth for your brand!

Types of product videos used by different sectors to boost their sales

One of the biggest advantages of product video making is its versatility. Creative professionals such as digital animators and producers can create a wide range of videos that cater to specific niches. For example, Cybertize Media is making educational and explainer videos for our clients with physical products, as well as virtual 3D tour videos for our real estate clients.

In summary, here are some of the different types of product videos that are commonly used by specific sectors: 

a. Product Explainer Videos: Used by Real Estate, Educational, Technology and Healthcare sectors

Example: https://www.youtube.com/watch?v=_zaKb0R_yeI

b. Product Animated Videos: Used by FMCG, Education, Technology, Entertainment

Example: https://www.youtube.com/watch?v=I_C9aFyL_qg

c. Product Demo Videos: Technology, Engineering, Manufacturing, FMCG

Example: https://www.youtube.com/watch?v=ZK-rNEhJIDs

d. Product Testimonial Videos: Healthcare, Beauty, Lifestyle

Example: https://www.youtube.com/watch?v=WQW1jqPsyJ4

e. How-To Videos: Technology, Education, IT, FMCG

Example: https://www.youtube.com/watch?v=ScsBz11iV9U

f. Brand Videos: Lifestyle, Fashion, Entertainment, Automobile, Furniture, Interior Design

Example: https://www.youtube.com/watch?v=3ZDFMSX1Cz8

g. Social Media Videos: Used by almost all sectors

Example: https://www.youtube.com/watch?v=DMeKi_QmWJE

How to effectively use product video making to boost brand value and sales?

Product videos are an effective way of showcasing your products in use.

4 benefits of product videos that people don’t know

  • You can explain their features and benefits in a compelling way just like a super awesome advertisement shown on television and social media
  • You can explain complex operations that cannot be understood by the external look of the product. It can be complex engineering elements and processes or surgical events or anything like that.
  • You can highlight unique selling points and persuade potential customers why they need them. 
  • Product videos can be used across multiple touchpoints within the customer journey from awareness, and consideration through decision-making and post-purchase evaluation stages (and then feedback into awareness). 

It is also crucial to understand that reels and short videos have gained immense popularity among content and video marketers due to their ability to grab attention quickly and convey messages effectively. This is where many brands are increasingly using product animation videos to boost sales and brand recognition.

Want to see how is our product video making proving to be a game-changer for businesses and brands? Contact us today! With detailed explanations of features and benefits, plus high-quality visuals, you will understand exactly what makes us stand out among competitors.

So, how to use amazing product videos to boost brand value and sales?

Firstly, you should focus on identifying target audiences for each stage of the customer purchase journey.

The next part is understanding the key drivers or barriers that prevent moving people through the journey at different stages and developing a clear message framework, creative look & feel, and tone of voice which resonates with each audience segment to drive maximum engagement. 

You should use the right video for each sector or business interest. For example, if it’s the educational sector, go for explainer or tutoring videos. Basically, you can explore depending on what suits best your brand and messaging objectives. 

It is important to ensure that there is consistency between your product video marketing campaigns and broader product positioning /advertising efforts since consistent messaging will help strengthen the overall impact of these initiatives. 

Finally, if your product movie or video is well executed, the benefits will include increased trust/confidence in your offerings, improved conversion rates when using the videos as part of landing pages and online stores, positive lift from social media distribution, etc. which eventually translate to higher revenues and return on ad spend.

Product videos have numerous applications beyond simply being posted on YouTube or embedded on a website. They can be utilized on social media platforms, email marketing campaigns, trade shows displays and much more. 

To give you a rough idea, a lot of other businesses, like Cybertize, actually integrate product films into their internal communication channels and employee training programs.

The bottom line is that creatively using product videos across a variety of marketing channels can lead to significant improvements. In brand visibility, user engagement, and ultimately revenue growth.

Final Say

Product video making is a trending stuff these days and if you are not giving any heed to it then you are certainly at a loss. Brands are extensively using awe-inspiring videos on social media channels and other platforms to attract organic audiences.

Want to get the best product video making professional in Delhi NCR? Connect to Cybertize Media today and get your sales boosted.

 

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